LRchive

About & Contact

About & Contact

Luis About Pic.jpg

I'm looking for a new creative outlet and I'd love to hear from you.

I've been engaged in the creative arts my whole life. First singing and dancing for my family to great applause, I found the cheers intoxicating.

A friend in college gave me the nickname Smooth Lou, which I used as a radio DJ at WKDI, Dekalb, IL, winning "Best New DJ" in my first semester at NIU. I performed as a human beatbox and rapper for years, organizing the human beatbox battle at Scribble Jam, starting in 2003. 

In my late 20s, I bought a camera and over the next few years, I started shooting pictures wherever I went.

I mastered the Adobe suite and fell in love with shooting narrative video, first with short film and later with music videos. 

I created Fifthstar Media as an outlet for my videos and design work, and I've gone on to direct commercials both freelance and in-house at Burrell as a Project Manager of Digital Content.

I hope you enjoy the output I've gathered here and if you want to book me, either call me at 312-SMÜTHLÜ or fill out this form and I'll get back to you ASAP!